Aj na dnes tu mám zopár zaujímavých White Papers. Poslal mi ich John Horsley, zakladateľ Linkedin Group s názvom Digital Marketing a určite sa vám budú páčiť 🙂
WHITEPAPER: SOCIAL MEDIA a zákaznícky servis
Viac o tom, ako značky (Dell, O2 etc.) využívali stránky ako Facebook a Twitter ako nástroj na zákaznícky engagement. Sťahuj tu – http://bit.ly/SOCIALCUSTSERVICE
WHITEPAPER: Uživateľmi generovaný obsah.
Social media dávajú zakazníkom viac sily ako kedykoľvek predtým, pokiaľ ich správne smerujeme, urobia kopu ťažkej práce za nás. Sťahuj tu –
http://bit.ly/UGCBRAND
LIVE WEBCAST: Najpopulárnejšia technológia na spojenie sa so zákazníkom
Tento webcast od Brand Republic bol oznámkovaný 4.9 hviezdami a určite sa bude páčiť aj vám. Sťahuj tu – http://bit.ly/TECHNOLOGYHARNESS
Keby náhodou nestačilo, tu je ďalšie obrovské množstvo študijného materiálu 🙂
5Strategies for Building and Feeding a Marketing Machine-
This white paper examines 5 key areas of integrated sales
and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue:
http://ads.madisonlogic.com/clk?pub=282&pgr=533&src=3414&tgt=2156&ctg=409&tstamp=20111103T225432&ast=15611&cmp=3895&crv=0&frm=809&yld=0
Drive Sales Faster: Guide to Smart SMS Marketing-
Sell more in 160 characters or less. In this white paper, we will discuss how SMS can help retailers disseminate calls-to-action quickly and to a wider base of population, driving traffic and increasing revenue:
The Interactive Marketing eBook: It's All About the Journey-
According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers:
http://ads.madisonlogic.com/clk?pub=282&pgr=533&src=3414&tgt=2156&ctg=409&tstamp=20111103T173642&ast=15288&cmp=3871&crv=0&frm=809&yld=0
The State of Marketing 2011: Unica's Annual Survey of Marketers-
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions:
http://ads.madisonlogic.com/clk?pub=282&pgr=533&src=3414&tgt=2156&ctg=409&tstamp=20111103T173642&ast=15277&cmp=3871&crv=13291&frm=809&yld=0
Monetizing Online Engagement: The New Rules of the Marketing Game
Customer-driven Online Engagement plays in to these trends and for the first time truly puts the needs of the individual customer central in all online communication. Download the White Paper and start engaging now!
http://ads.madisonlogic.com/clk?pub=282&pgr=533&src=3414&tgt=2156&ctg=409&tstamp=20111103T173459&ast=12291&cmp=3050&crv=13285&frm=809&yld=0