“Social media is like teen sex. Everybody wants to do it. No one actually knows how. When finally done, there is surprise it’s not better,” this how social media efforts sees Avinash Kaushik (2012), leading expert in web analytics. I read Avinash blog regularly, as he is one of the enthusiast who, like me, believes that online business and marketing efforts should not be just task on a list that manager checks when he invests adequate portion of budget in online world. I vigorously support and spread this idea whenever I have a chance. Last opportunity was during recent Marketing Live 2012 conference in Bratislava where our company presented on the topic of successful and effective marketing campaigns on social networks. Three weeks of brainstorming, evaluating, and comparing have led me to some interesting reflections.

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